Video Marketing:
Work Once And Benefit Over and Over

What Is Video Marketing?

Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your prospects and customers, and reach your audience with a new medium. 

Why Video Marketing For
Home Inspectors?

Video provides great benefits for consumers and marketers alike, to get the most out of their content. Easy accessibility along with versatile storytelling makes video one-of-a-kind in today’s world where information can be obtained at your fingertips through many channels!

Okay, home inspectors need an effective video marketing strategy; This idea isn’t new at all. What has changed is how important video has become in generating leads on every social media platform and distribution channel.

Video can no longer just be a piece of your overall home inspection marketing plan. It’s essential to your home inspection lead generation efforts, especially with your social media strategy.

Video has totally dominated social media sites. Research shows that four of the top six channels on which consumers (think home buyers and home sellers) watch video are social channels. 

How to Use Video Marketing to
Grow your Home Inspection Business

If you’re looking for a way to grow your home inspection business, video marketing could be the answer. By creating engaging and informative videos, you can reach a wider audience and build up your brand. But what does it take to create a great video?

The first step is to come up with a concept. What do you want your video to be about? What message do you want to get across? Once you have an idea, the next step is to start planning the shoot. This means figuring out where you’re going to film, what props you’ll need, and who will be in the video.

Once you have all of that sorted, it’s time to start filming. This is where a lot of businesses make mistakes. They try to do everything themselves, which can lead to poor-quality videos. It’s important to remember that video requires a different set of skills than traditional photography. If you’re not confident in your ability to shoot and edit video, it’s worth hiring a professional to help you out.

Once you have your video, it’s time to start promoting it. The best way to do this is to upload it to a video-sharing site like YouTube or Vimeo. Make sure to include a link back to your website in the description so that viewers can find out more about your business. You can also promote your video on social media or through email marketing. 

Video Editing Made Simple

If you’re running a home inspection business, video marketing can be a great way to reach new customers and promote your services. This is because people watch online videos if they want to obtain detailed information about a product or service. But what’s the best way to get started with video marketing? Here’s the video creation process.

A home inspector can use video marketing as a way to promote their business. Videos can be used to showcase the home inspection process, highlight the benefits of home inspections, and even provide tips for homebuyers. A video is a powerful tool that can help a home inspector reach a wider audience and attract more customers.

The first step is to create a video that introduces your business and highlights your unique selling points. You can use this video as a way to attract new customers and promote your business on social media and other online platforms.

Once you have created your video, it’s important to make sure that it is accessible to potential customers. You can do this by posting it on your website or blog, or by sharing it on social media. You can also create a video campaign to reach a wider audience.

When you’re creating your video, it’s important to keep in mind your target audience. What are their needs and wants? What will they find helpful or interesting? Keep these things in mind as you create your content, and you’ll be sure to create a video that your audience will love.

When it comes to video style, the way you market your home inspection business matters. You want to come across as professional and knowledgeable, without seeming like you’re trying to sell something. The right video style can help you build trust with potential customers and show them that you’re the expert they need.

For the most part, you will be focused on the quality of your video, but search engine optimization strategies should still be a priority. This is because people will also be searching for a high-quality video using specific search terms.

Knowing these terms will increase your chance of getting noticed. The marketing process using videos isn’t complicated as long as you know the approach to consider.

If you choose an explainer video, be sure to include all the information that viewers would like to obtain. Successful marketing starts with letting people know you understand their concerns.

Video editing ensures your final product contains all the essential elements of video marketing. With home inspection marketing, your video content needs to be focused on subjects that people are most likely to search on Google.

While home inspection marketing can be tricky considering the number of videos that will show up, you will gain a competitive edge if you invest your time in making your video description as informative as possible.

Home inspection marketing should also focus on high-quality video content. Most home inspection companies are tapping into all aspects of marketing.

Before dipping your toes into a marketing strategy, hire marketing specialists so you can produce product videos that sell.

So how do you exactly create a video with more value? If it’s your first video, make sure it has high-quality footage. Be sure that all your equipment is working properly before shooting your video. The goal is to increase audience engagement so your content should address customers’ pain points.

You can add more value to your videos by including customer testimonials. People like reading online reviews because it gives them insights into the performance of a home inspection company.

Even small businesses make sure that online reviews contain positive customer feedback. Now going back to the video creation, the marketing team is going to play a big role in making sure that the video will have a powerful impact on viewers.

From script writing to video production, everything has to be perfect. Don’t forget to include a call to action in your video as well. The call to action lets your viewers take the next step after watching the home inspection business video.

Marketing videos allow home inspectors to showcase their skills. If your inspection business needs exposure, the video content will help you get started.

The video content can be long or short form depending on the topic you cover. If you are targeting real estate agents then your content needs to be centered on real estate agents.

Real estate agents are interested in your inspection report. Most inspection companies include inspection reports in any online content because it allows real estate professionals to get an overview of the real estate property assessment.

Once you’re done creating videos, make use of various social media platforms to promote your video. Be sure to be creative with your social media posts by using appropriate hashtags.

No matter what type of videos you create, the goal of video marketing is always the same: to drive more leads and customers for your business. 

Why Is This Important For Your
Home Inspection Lead Generation Efforts?

If you aren't creating videos, you're seriously lagging behind many of your competitors. Here's the good news, for home inspection videos, the more simple and raw the video is, the more real the video appears to your target audience, and that's what they like best.  

Note: The video quality doesn’t have to be the best, but the audio must be crystal clear for consumers to watch your videos.

Video on landing pages can increase conversion rates by over 80%, and video in your email subject line increases open rates by 19%. 

This is critical for home inspection lead generation; Ninty percent of consumers say brand videos help them make buying decisions.

Here Are A Few Other Reasons Why Video Marketing Should Play A Starring Role In Your Overall Home Inspection Marketing Plan...

  • One-third of all online activity is spent watching videos 
  • Users spend 88% more time browsing websites that have videos
  • People watch an average of 16 hours of video every week
  • An average person will spend 100 minutes per day watching online videos in 2022 
  • Videos that are up to 2 minutes long get the most engagement. There is a significant drop in engagement for videos after 2 minutes. However, if you have a long video and people make it past 6 minutes, there are hardly any drop-offs in engagement. 
  • 92% of consumers watch videos with the sound off and 50% rely on captions making it imperative that you create videos that are optimized for silent viewing. 

Below Are A Few Types Of Videos That Are Helpful To Have In The Home Inspectors Lead Generation Tool Bag:

Live Video (shot on site): This is your best chance to get close and personal with your target audience.

Explainer Videos: help educate people about your services.

Interview Videos: Showcase a special guest or influencer.

Types Of Videos For
Home Inspection Marketers

All home inspectors need to understand that content is king for their digital marketing strategies. However, it’s not just about what content you create, but how and where your creations live on the internet that matters as well. 

There are many different types of videos out there to choose from – like promotional or educational material for example, so before creating any new video (or other types of content for that matter) make sure they align with both their Purpose AND Channel!

5 More Stats That Prove Home Inspection Marketers Need Video In Their Lead Gen Mix:

Informing and Educating: 97% of marketers claim that videos help customers understand products.

Search Engine Optimization: Over 80% of all traffic will consist of video by 2021.

Staying Competitive: 81 % of businesses are now using video for marketing.

Getting Personal: Live video will account for 13 % of traffic by 2021.

Boosting Conversions: 90% of consumers claim a video will help them make a purchasing decision.

As you can see, video has become one of the most popular content forms in today’s world. It is not likely to be going anywhere soon because people crave connection and personality when they watch videos. 

A video is a powerful tool for home inspection businesses of all sizes. Not only does it offer an opportunity to really connect with your target audience, but using video as part of your overall home inspection marketing strategy has proven to increase results in lead generation, conversions, and building brand loyalty! 

When considering which type of home inspection video is right for you, there are several things that need to be considered, including your goal for the video (lead gen vs branding), the type of video to be created, the length/time of the video, and where the video will be posted.

Okay, if video marketing seems like so much work it might keep you from doing other important things in your home inspection business, then Schedule A Free 30-Minute Strategy Session With One Of Our Digital Marketing Strategy Specialists at The Savvy Inspector to see how we can do all of this effectively for you. 

Click below to get started now!