If You're Not Getting Leads From Social Media,
Maybe You're Doing It Incorrectly

Social Media Marketing For Home Inspectors

Homeowners and potential buyers are on social media all of the time. If you’re not there, chances are that your competitors will be. Ouch!

Social media marketing is a powerful way for home inspectors to reach home buyers, home sellers, and your prior clients. People discover, learn about, follow, and buy from brands on social media. If you’re not on the largest social media outlets like Facebook, Instagram, and LinkedIn, you’re missing out!

If you’re looking to grow your home inspection business, effective marketing on social media could be one of the keys that open the door for you. Not only can social media create devotees of your brand but also drive leads through referrals from those fans.   

I appreciate all you all have done. TSI’s Social Media Maintenance Program has been really good and really helped me get started with my online presence. 

5/5
Brian BrickKicker Inspection Services

Since joining The Savvy Inspector in 2007, I’ve kept my schedule full. Now that I’m using their online marketing services, my schedule will be full without marketing to the realtors as much. They handle my social media and make my company look really professional. Thanks, Savvy!

5/5
Dan SEC Inspections

 I truly appreciate the Savvy’s Online Marketing Services! I am totally overwhelmed by social media and I love that I don’t have to worry about it now. Our agents comment all the time about how they like all the helpful posts we make and I just smile knowing that Beth and her team are doing that for us.

5/5
Jennifer Texas Best Inspections

What Is Social Media Marketing?

Social media marketing is a powerful tool that can be used to promote your home inspection business. The best way of using this form of digital communication is to create a home inspection marketing strategy with measurable goals and post consistently!

Here are a few things to consider when developing your home inspection marketing strategy for social media… 

Maintain and optimize your profiles.

Post photos, videos, case studies, and live videos that truly represent your home inspection brand to attract a relevant audience.

Respond to comments, shares, and likes, and monitor your online reputation.

Follow and engage with followers, customers, and influencers to build a community around your home inspection brand.

Benefits Of Home Inspector Social Media Marketing

With such extensive usage and versatility, social media is one of the most effective channels for marketing your home inspection business. Here are some of the definitive benefits of social media marketing for home inspectors: 

Humanize

The more you humanize your home inspection business, the better. Social media enables you to turn yourself into an active participant in social media by creating a profile and posts that form an approachable personability for those who follow along with what's happening with your business.  

Relationships

Social media platforms are a great way to connect with your followers and find out what they think about your home inspection brand. You can also use these platforms for networking, gathering feedback from customers and prospects, or holding discussions on topics that might be important to today's homebuyer.  The ease of access has made it simpler to build brand fans! Engaging with your audience is crucial to the success of any home inspection marketing campaign. The more people you can get involved with your home inspection business, the easier it will be for them and others to come across your content, whether they're potential clients or just friends on social media networks like Facebook!

More Leads

You can also generate home inspection leads and sales right on social media platforms. Be sure to take advantage of Instagram/Facebook shops, direct messaging, calls to action on your profiles, and appointment scheduling features.

Brand Awareness

The visual nature of social media platforms enables you to build your brand's identity and improve brand awareness, which in turn produces great results for all your other online home inspection marketing campaigns.

Traffic

Driving traffic (visitors) to your home inspection website is one of the best ways for you to start converting visitors into paying customers. Social media can be an effective tool in this process. It's not just about having people see what you're doing, but rather converting them into a brand fan for your home inspection business.

Implementing A Social Media Marketing Strategy For Home Inspectors

When it comes to measuring the overall marketing performance of your home inspection business, the first thing that you’ll need to take a look at is your social media marketing strategy.

Social media marketing is a powerful way to reach potential customers and grow your business. There are many social media marketing platforms available, each with its own strengths and weaknesses. To choose the right platform for your business, consider your goals, budget, and the type of content you want to share.

Facebook is one of the most popular social media marketing platforms that can be used to reach a large audience with your marketing messages. With over 2 billion active users, Facebook is a great way to connect with potential customers around the world. Facebook allows you to share photos, videos, and text updates, as well as run ads.

Twitter is a microblogging platform that allows you to share short updates (140 characters or less) with your followers. Twitter is a great platform for sharing news and links to blog posts and other content. Twitter also allows you to run ads.

Instagram is a photo and video-sharing platform that is popular with younger users. Instagram is a great platform for sharing images and videos of your products and services. Instagram also allows you to run ads.

LinkedIn is a professional networking platform that can be used to connect with other professionals in your industry. LinkedIn is a great platform for sharing blog posts, articles, and other content. LinkedIn also allows you to run ads.

There is a multitude of social media marketing platforms and channels available to businesses today. To ensure that your social media marketing strategy is effective, it is important to select the right platform or channels for your business. Doing so will help you increase brand awareness and reach your target audience more effectively.

Some factors to consider when selecting social media marketing platforms or channels include: 

The demographics of your target audience

Your business goals

The type of content you plan to share

Map Out A Social Media Marketing Plan For Home Inspectors

As a home inspection company, your social media marketing plan should be aligned with your business goals. A competitive analysis will help you understand which social channels your competition is using and what kind of content they are sharing. This information can be used to develop an interesting and engaging content strategy for your own social media channels.

Running competitive analysis should also be part of your social media marketing strategy. Competitive analysis can help you understand which social channels your competition is using and what kind of content they are sharing. This information can be used to develop an interesting and engaging content strategy for your own social media channels.

In addition to competitive analysis, your social media marketing plan should also consider your target audience. What kind of content will appeal to them? What social channels do they use most often? By answering these questions, you can develop a social media strategy that will not only increase your followers but also improve your sales. 

Proof Why The Best Home Inspection Marketers Use Social Media

The impact of social media marketing is undeniable. Here are just some statistics that prove its power: 

  • The average US adult spends 2.25 hours on social media every day.
  • Over 70% of people who have a positive experience with a business on social media will recommend that business to their networks.
  • 81% of people use Instagram to research products and services.
  • Nearly 80% of Twitter users feel more positive about a business when they get a response to their tweet.
  • 4 out of 5 people on LinkedIn drive business decisions.

Consistency

Adopting a consistent social media strategy allows you to project your brand image across different social media platforms. While each outlet has its own unique environment and voice, your home inspection business’s core identity, whether it’s friendly, fun, or trustworthy, should stay the same.

Home Inspection Marketing by Google
Home Inspection Marketing by Instagram
Facebook - Home Inspection Marketing for Facebook

Don’t Just Post, Participate

We all know social media is a jungle. The best way to stay ahead in this arena is by paying attention. Make sure you’re always engaged with what’s happening around your home inspection brand. It’s best to respond promptly when someone comments on one of your posts or likes something you shared; engage them back! 

Give people an opportunity (through live streams) for questions about topics near and dear to their hearts through polls & surveys posted daily across the various social media platforms. Engagement not only helps you maintain control over your own content but also ensures engagement within other user-generated communities. This can lead to a larger network to generate more leads for your home inspection business.

Here’s the bottom line, social media marketing is one of the most powerful tools at your disposal as a home inspector. When done correctly, it can be another successful lead generation strategy to grow your home inspection business. 

Leveraging the power of popular social media networks, you can achieve more of your home inspection marketing goals. 

With so many people using social media today, it’s one of the most effective channels for promoting your home inspection business. In fact, over 70% of people who have a positive experience with a business on social media will recommend that business to their entire network!

So what are you waiting for? Schedule a 30-Minute Free Strategy Session with one of our Digital Marketing Specialists now and let us show you how Social Media Marketing can help your home inspection business get more leads and build your brand!