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What Is Search Engine Optimization?

Search engine optimization (SEO) is the home inspection marketing process of improving your website to increase its visibility when people search for products or services related to your home inspection business on Google, Bing, and other search engines. 

In order to increase website visibility and attract a large audience in the most efficient way, many business owners turn to SEO. Though effective, it can be difficult to achieve the desired results without hiring a professional. Marketing specialists use SEO to improve the visibility of a website and its content.

Home inspection marketing can become an enjoyable aspect of your business if done right. The marketing strategies you’re going to map out are straightforward and easy to execute.

Inspection companies no longer have to spend lots of time marketing a business by employing inexpensive and efficient marketing techniques. These techniques include creating a website, getting in touch with real estate agents, connecting with other business owners, and many others.

As a business owner, investing your time in creating an effective home inspector marketing plan will keep your business on its feet. A home inspector’s marketing strategy needs to be aligned with the core values of your company.

When it comes to business marketing and building an online reputation, SEO is one of the most important aspects to consider. After all, if your website isn’t appearing at the top of search engine results pages (SERPs), you’re missing out on a lot of potential traffic and customers.

However, SEO can be a pretty complex topic, and if you’re not familiar with the ins and outs, it can be difficult to know where to start. In this blog post, we’ll provide an overview of SEO to build your business brand for larger audiences and markets, and outline some tips for getting started. Keep reading to learn more! 

I just thought to do a quick search of “Minneapolis Home Inspections” on my browser. I am thrilled to find Thompson Inspections came up in the first place on page one! What a surprise! Excellent work.! Thanks to everyone for working on our behalf. Have a great week 

5/5
Jeff Thompson Home Inspections

Most of our calls are from home buyers. They search the internet and because “TSI Digital Marketing Services” continue to do a wonderful job at keeping us ranking high, clients call. Also, our awesome website gets lots of compliments, and clients are finding us. I love our agents but, we love that clients are finding us via searching the internet. Thank you, TSI Services.

5/5
Wanda ACF Home Inspection

Thank you, Beth Compton, co-owner of Savvy Inspector for your outstanding dedication to resurrecting my website https://dynamichomeinspections.com/ and aiding my company Dynamic Home Inspections to be visible on the first page of internet searches pertinent to my industry home inspection.

I may have been a particularly challenging customer but Beth and the Savvy Team have been patient, willing, and able to guide me in the right direction. I get the basics of website building and search engine optimization however, I am far better at working at what I do best. Rather than spending hours upon hours attempting to get the desired results of Internet exposure the knowledgeable Savvy Team is able to expedite and accomplish this quickly. 

5/5
Patrick Dynamic Home Inspections

April was a very good month and we are booking into May so hopefully, it will be even better. We are doing more and more FSBO inspections. We are getting calls because of TSI’s Digital Marketing Services and our online presence that they are doing for us. 

5/5
Michael All In Home Inspections

I just wanted to let you know I can see a big change in my online performance. I am getting inspections from it. We have 7 inspections tomorrow and are going to round out the week with 26 inspections. That’s insane and we are almost full for next week…

I think if this keeps up, I may have to do a price increase and this during a pandemic!!! Wonder what it would be like if we weren’t going through it? I also picked up a big, heavy hitter Realtor and that is awesome!

I’m also considering hiring someone like my son, who has been training with me is now doing inspections on his own. He loves what he does without a doubt. He’s gotten really good at the inspection. In fact, he had a first-time home buyer, who is like 30-something years old and my 21-year old was telling him all the things he found. The client called me up and said how impressed he was with Josh considering how young he is. Made Rita and me really happy.

I just wanted to say Thanks to You and my Online Marketing Services Team, it’s been a great year so far and it’s exceeding last year’s inspection revenue big time!!!

5/5
Ted Quality Home Inspections

We hosted and cared for our own website prior to signing on with the Savvy Inspector’s online marketing services. We had no idea the boat we were missing. Today, we have clients tell us all the time that they found our website on the internet and picked us over a competitor due to the reviews we have on our website.

But it isn’t just clients – we have Realtors that go online and book with us when their home inspector can’t do the inspection. Actually, we just had a Realtor find us online because her regular home inspector backed out on her for a property that was a 14,000 sq ft house. Of course, we will gladly do it. She picked us over our competitors due to the high number of reviews and that each of our inspectors had great reviews. She says she will be using us going forward.

TSI’s online marketing services makes everything so easy for us so we can focus ON the business. Thank you, Ken and Beth, and the entire TSI Team!!!

5/5
Dave About Your Home Inspection

Is Search Engine Optimization Necessary?

Some business owners may be wondering if they need to invest and get their site ranked with SEO to make a successful business. The answer is always “it depends.” SEO can be a very effective key tool for businesses looking to increase site traffic and boost their online presence.

However, it’s not the only factor that contributes to a website’s success. There are a number of other factors to consider, such as the quality of your website’s content and design, as well as its usability.

So, before you decide whether or not SEO is right for your business, take into account all the factors that influence site success. If you’re still unsure, contact and consult with an experienced SEO professional to help you determine the most effective strategy for your business.

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with the business intent to find information about company products and services.

Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

Focus on what SEO can do for you and your local market. Improved brand awareness, greater client loyalty, and retention increased leads and ROI from other marketing channels, and enhanced client satisfaction through online reviews are all benefits of a successful SEO campaign.

When you understand what your users or prospective customers want, you can then implement that knowledge across your campaigns (paid and organic), your social media accounts, and more. 

If You Don't Show Up In Google Search,
You Are Missing Out On This "Pot Of Gold!"

Roughly 97% of people who use online search, look for local businesses.

Approximately 78% of mobile local searches prompt an offline purchase.

The top Google local search result accounts for nearly a quarter of all clicks.

97% of people learn more about a local company online than anywhere else.

How Does SEO Work?

Imagine a time when there was no internet. You wouldn’t be able to find anything, whether it’s information or entertainment; all your information needs would have been fulfilled in a library by physical books stocked on dozens of shelves in some remote building.

Today, algorithms (spiders) analyze pages in the index, taking into account hundreds of ranking factors or signals to determine the order that which they should appear for a given query. In our library analogy, this is like having access to every single book and being able to tell you exactly what answer will provide your answers!

It is important for web pages to have the right SEO factors in order to achieve success on search engines. These include things like… 

Relevance of content

Indexing status (i.e., does it exist?)

Crawlability can be a proxy measure estimating how well your site delivers to its users what they are searching for

The output should sound more professional than just saying "how."

If you are a home inspector and want to be found by potential homebuyers, then you need effective SEO. The Savvy Inspector knows how to make your home inspection website show up at the top of search engines with the right keywords and strategies. And we’re not just talking about any old website traffic; we’re talking about converting that targeted traffic into leads and sales. 

Ready to take your business to the next level? Schedule a consultation today – our team is excited to help you reach your goals!

Implementing an Effecting Marketing Strategy

Home buyers want to make sure that they are dealing with one of the trusted home inspection companies. When tapping into your potential clients, doing market research is going to be essential to find out how you can address your prospects’ concerns.

You’ll also need to establish relationships with real estate agents so you stay in the loop with the events and updates not only in the real estate industry but also in the home inspection industry.

Marketing materials are also powerful when it comes to developing relationships with real estate professionals and prospective clients. These materials will also be instrumental in growing your business. 

SEO for Social Media

There is no doubt that social media has become an important part of SEO. While the rules may have changed a bit over the years, it is still important to make sure your social media accounts are optimized for search engines.

If you’re like most businesses, you’re using social media to help promote your products or services. But are you doing everything you can to make the most of those advertising and marketing efforts?

SEO can play a big role in your social media marketing strategy, and it’s important to understand how it works before you start creating content. To make the most of your social media content, it’s important to develop a well-executed SEO strategy. SEO work for social media (Facebook, LinkedIn, Instagram, etc.) and knowing how your profiles are reaching the right people can be to your advantage when done right.

If you are running a home inspection company and want to be found by potential clients that include home buyers, sellers, and real estate professionals, then you need effective SEO.

The Savvy Inspector knows how to make your home inspection business webpage show up at the top of search engines with the right keywords and strategies. And we’re not just talking about any old website traffic; we’re talking about converting that targeted traffic into leads and sales. 

As a home inspection business, you are probably keeping a close eye on the market for home inspections. The current market is volatile and ever-changing. This means home inspection companies should be aware of current trends in the industry and adjust their business practices accordingly.

Ready to take your home inspection company to the next level? Contact The Savvy Inspector and schedule a consultation today – our team is excited to help you reach your goals!