Is Your Online Reputation,
Good, Bad Or Non-Existent?
What Is Reputation Marketing?
Are you looking to improve the number of leads your home inspection firm generates each month? If so, then Reputation Marketing is the key! But what exactly is reputation marketing?
Reputation marketing is the process of managing and improving your online reputation.
This can be done by actively monitoring mentions of your home inspection business all across the web, responding to reviews (good and bad) and feedback, and proactively generating positive content about your firm.
A strong online reputation can do wonders for your home inspection business. It can attract new customers, help you build trust with potential clients, and give you a serious edge over your local competition.
If You’re Not already doing reputation marketing, now is the time to start building a better online reputation for your home inspection business and we can help!
I ask for reviews daily from my clients and agents. Thanks to you and your online marketing team, I’ve collected over 71 five-star reviews this year!
Kevin Clear View Inspection Group
Beth Compton, Jeanne Wells, and the whole TSI Team, I want to say thank you. What you do for my business is greatly appreciated. We received a significant increase in Reviews, Facebook Engagement, and Reach. Your dedication to home inspector marketing is amazing!
Kyle Royal T. Home Services
Started your Digital Marketing Services in December and it has been a great investment for my business! I noticed more reviews coming in and traffic has picked up big time from last year. My son is killing it at 21. He is getting referrals and picking up the younger agents.
Ted Quality Home Inspections
How Does Home Inspection Marketing Develop Customer Relationships?
If you’re working towards the goal of growing your business, then home inspection marketing is going to play a vital role in gaining traction in the industry and becoming one of the sought-after inspection companies.
When you say marketing strategy, the first thing that comes to mind is promoting your products and services. However, there’s more to marketing strategy than meets the eye.
Inspection companies are now making sure they’re building a solid relationship with real estate agents. Before they can build long-term relationships, they need to prove they can be highly trusted, especially when it comes to their quality of work.
This is where the inspection report comes in. Why is an inspection report even important in marketing your business?
The inspection report is a summary of the home inspector’s evaluation. It contains information about the property’s current condition and whether or not there are issues or risks that will affect the property’s value. The inspection report lets potential buyers know about the condition of a real estate property.
While there are lots of home inspectors people can come across online whenever they utilize search engines, it doesn’t mean that all of these home inspectors can be trusted. People also read online reviews to know if the inspection company they want to do business with has a good reputation.
The majority of customers these days turn to the internet to look for information about a product or service and online reviews play a major part in their buying decision. With reputation being the be-all-and-end-all of building trust, it’s important that you stay afloat with your reputation marketing strategy.
Consumers trust online reviews and as a business owner, making conscious reputation marketing efforts is a must. Take customer feedback seriously because your product’s success and failure depend on consumers.
If it took you decades to build the reputation of your business, you can also ruin that reputation in just a matter of minutes if you don’t pay attention to feedback. Reputation management ensures your business is on the right track.
No matter your search engine optimization efforts, without giving importance to your online reputation, all those efforts will go to waste. Invest in positive brand content because it’s going to be a major part of your reputation management process.
Why Home Inspectors Need To Focus On
As a home inspector, your reputation is everything. You need to make sure that you are always putting your best foot forward when it comes to marketing your home inspection business and growing your client base.
Reputation marketing is a great way to do this, and it can help you attract more customers and build a better brand.
Here’s why you should focus your efforts on reputation marketing:
If you’re not doing reputation marketing for your home inspection firm yet, it’s time to start. The benefits are too great to ignore. Strong branding and a positive online presence will help you attract more leads and close more sales.
We can help get you started – just schedule a consultation with us today!
Why do Online Reviews Matter?
Put yourself in your customer’s shoes. Imagine yourself searching for a local business and you have come across negative reviews. Would you still consider doing business with that company?
If these negative reviews go unresolved, they will continue to pile up until existing and new customers will lose trust in your business. Costumers and real estate professionals want a company with positive feedback.
Positive reviews are indicators that home inspectors go the extra mile in leaving a great customer experience. Reviews posted online can be beneficial or detrimental to your business.
Build Trust Through Reviews
Positive home inspection reviews are the best way to get your business in front of potential homebuyers. If people love you, they'll tell other folks too!
Google’s star rating system and the space for detailed reviews allow homebuyers to share as much or as little information about your home inspection business as they like. All of it helps potential future clients decide which home inspection businesses deserve a visit. Positive reviews offer homebuyers the confidence they need to purchase from you!
While Google My Business is a great way to display reviews from customers, it can also be scary when you know that all of your business’s details and performance will show up on the internet. Thankfully, Google has some tips for not only managing this feedback, but they also recommend ways of handling negative reviews as well, in order to create an authentic experience for everyone who reads the reviews!
In sum, creating a Google My Business profile is one of the best ways to improve your visibility across Google services. Roughly 97% of people who use online search, look for local businesses. A Google Business Profile helps ensure that people find your home inspection business when they are looking for businesses like yours.
In addition, a Google Business Profile improves your local home inspection SEO. Reviews are a key element of social proof, and a meaningful way to build trust and credibility with potential customers. We encourage you to take advantage of this valuable marketing tool.
The Savvy Inspector Digital Marketing Team can take care of all of your Google My Business needs, while you focus on your home inspection business. Schedule A Free 30- Minute Strategy Session With Our Team Now, To Get Started!