Set Up You Blog Correctly
To Get More Targeted Leads

Generate Targeted Leads
From Your Home Inspection Blog

Leads are often heralded as the lifeblood of a business – and while not everyone will agree with that statement, generating new leads from the internet has become even more important in recent years. 

The success and growth of your home inspection business depends on how well you can generate new customers from your online marketing efforts. Content Marketing and Blogging in particular is one such strategy for generating lots of new targeted leads!

Why Blogging Is An
Essential Lead Gen Tool For Home Inspectors

Blogging helps drive more targeted traffic (think home buyers and sellers) to your website: Effective blog posts give your target audience a good reason to visit your home inspection website.

Blogging gives your readers a reason to convert: Building on reason one above, Blogging is an effective lead generation tool because it provides real value to the reader, and value drives your target audience to convert.

Blogging is one of the most cost-effective, long-term home inspection marketing strategies: Here's why it continues to drive results over the long term. Just a single blog post can help you drive results (traffic and leads) for months, and even years to come. Think, work once and benefit over and over again. 

What Kind Of Home Inspection Business Blogs Should You Produce

Real estate professionals and other readers would like to see valuable content. When you write a blog post, think about your readers. What terms would appear in search engines for home inspection companies?

If you like to write a how-to post, then it should be detailed. If it is about how home inspectors perform their jobs, the steps should be concise and accurate.

Starting your own blog as a home inspector can be quite a challenge, but using relevant keywords, relevant images, and great headlines will hook readers. When adding images, you should add your own pictures or the ones that you get from free image sources.

You will not commit any copyright as long as you’re authorized to use images. As for your meta description, it should include relevant keywords as well. Take note of the required number of characters when writing your meta description.

Aside from how to post, a list-based post is also a popular type of blog post. With the list type, you can write anything related to home inspection companies. When adding more value to your blog post, include an interesting fact.

Your written content should be informative. A list-based post should start with a good working title. If you’re going to talk about home inspections, then you should list down things that are related to the subject.

Your blog post should be effectively communicating with your audience. Once you’re done writing, make sure your blog post is free from any grammatical errors. Your blog should also be 100% original. Plagiarism checkers will help you check the originality of your content.

An inspection report is an important part of your work. But did you know that your report can also be a valuable tool when writing a blog post?

When you include your inspection report in a blog post, you can provide your readers with valuable information about the condition of the property. This can be helpful when you’re writing about a particular home inspection or discussing the results of an inspection.

Including an inspection report in your blog post can also help to build trust with your readers. By sharing this information, you’re showing that you’re transparent and honest about your work. This can go a long way in establishing yourself as a credible source of information.

So, if you’re looking to add some extra value to your blog posts, consider including an inspection report. It could be just what your readers are looking for! 

Wonder How Other Top Home Inspection Marketers Leverage Their Blog Posts For Additional Leads?

Check out these 7 Pro Blogging Tips to get more home inspection leads from your blogging efforts as well.

They Create Valuable Lead Magnets:

A lead magnet is nothing more than a piece of downloadable content that provides real value to your target audience, in exchange for their first name and email address. An example of a great lead magnet for home inspection marketers is a "Home Inspection Checklist."

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They Write On Topics Of Interest To Home Buyers, Home Sellers, And Your Prior Clients:

A little keyword research will tell you what questions are being asked about home inspections and how many times those questions showed up in a search query each month. Once you understand that, you have the beginnings of a converting blog post. 

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They Create Actionable Content:

Always provide real, actionable information to your target audience. If you develop a blog post thinking only about generating leads, you've got the strategy wrong. Instead, provide your readers the information they need to solve their problem and you are their hero for life! 

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They Always Include A Strong Call To Action (CTA) In Their Blog Posts:

Your blog post readers need instructions from you on what action they need to take after reading the post. This is where your call to action comes into play. An actionable blog post without a compelling Call To Action is sadly a lead lost. The reader is already on your home inspection website; they’re already engaged with you and your brand, so give them more. 

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They Share Their Blog Posts On Social Media:

In order to extend your reach to your target audience, you have to repurpose your blog post into a social media post. You will still share the key points from the blog posts, you'll just do it in a slightly different way, for example in an infographic or meme. 

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They Add A Lead Collection Form To Their Blog Posts:

Your reader is engaged with you on your home inspection blog and in most cases, if they find the post "scratched their itch" they will want more content from you, so offer them your Home Inspector Newsletter via an opt-in form. Let them know that by signing up they will receive more great information from you via email and they can unsubscribe at any time in the future. 

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They Turn Their Effective Blog Posts Into Videos:

You can turn your blog post into an Explainer Video, a Live Video, or even an Interview Video discussing the salient points of your blog posts. Remember, your video has to have a goal, and you need to determine what platform you will use to host it. There are lots more advanced video lead generation strategies The Savvy Inspector Digital Marketing Team will share with you in future blog posts.  

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Remember

Our goal with Blogging is to produce actionable content for our target audience in order to generate targeted leads from it over and over again!

Okay, if you’re not doing at least some of these things, it’s time to get started. The truth is, that generating leads through your blog takes a bit of effort upfront, but the payoff can be huge. And remember, we’re here to help! The Savvy Inspector offers comprehensive lead generation services that will take all the guesswork out of gathering leads from your blog. 

Ready to get started? Contact us today for a Free 30-Minute Strategy Session where a Savvy Inspector Digital Marketing Specialist will help you build a first-rate lead-generating plan. Just Click On The Button Below To Get The Process Started! 

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